The philosophy of the investment team is unwavering. At CRUX Asset Management we firmly believe in the concept of time as our friend. We invest for the long-term, never swaying from our investment principles and standing by our convictions.

We have a rigorous investment approach, seeking to achieve long-term capital growth by identifying and investing in the best stock ideas within its investment universe.


Companies that have high barriers to entry and strong pricing power which enable them to generate robust earnings with growth potential


Seeking out businesses that are not highly capital intensive where the return on capital employed exceeds the cost of capital. The team will always look for companies with strong free cash flow and higher than usual dividend yields


Picking out businesses whose management have proven track records and meaningful equity ownership of the company they manage


The managers focus on businesses that have relatively conservative valuations against the peer group and the market. If valuations are high then it is considerably harder to exceed expectation

Expertise and experience - that's the      Contact Us

Authorised and regulated by the Financial Conduct Authority (ref:623757)

CRUX Asset Management Limited is registered in England & Wales, company number 08697189

Registered Office

48 Pall Mall,
London SW1Y 5JG

© 2019 CRUX Asset Management Limited. All Rights Reserved

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